After log in, click on "Quick start organization".
This will bring 4-steps setup wizard in which you will create your profile.
Double-click on English to set it as your primary language.
Continue through "business account" (don't forget to fill all mandatory boxes) to "service description"- what you write here will show next to your profile on the event's page.
In "service image" you have to upload "main service image" = your profile photo, and any other images that you want to have on your profile.